EMBEDDED IN YOUR OPERATION · CX & EX TRANSFORMATION · AI IN EVERYDAY WORK
I embed with your team and make AI work in live operations.
Forward deployed into service organisations: I sit with the people doing the work, map the real workflows, redesign them and ship AI into production. Measured on outcomes, not decks.
Experience from and with
Explore my contribution
Global operating experience
Leadership built across markets, cultures and delivery models.
Direct leadership and delivery
Nordics · Germany · Netherlands · Spain · Portugal · Croatia · Serbia · Poland · Philippines · Colombia · Egypt
Additional markets served
USA · France · Italy · Switzerland · Austria · UK
Work with me
Call me when…
Your front door is moving
CX & EX Transformation
Redesign the customer journey for a world where it starts in an AI assistant, not on your site.
AI is a pilot, not how customers are served
AI Enablement
Prepare your knowledge, processes and systems so both your team and your customers' AI can act on them.
Nobody owns the shift
Interim CX Leadership
Step in, lead the change end to end, and leave a team that can run it.
The next front door
Your next customer will arrive through their AI, not your website.
Customers will start the journey in their preferred AI assistant and let it act for them. The companies that win will be the easiest for that AI to understand, trust and get things done with.
Be found and understood
Make your offer, policies and answers clear enough for any AI assistant to represent you correctly.
Let the customer's AI get it done
Open up the key journeys (buy, book, change, complain, cancel) so they can be finished without a human chasing them.
Keep people for the moments that matter
Bring in your team when trust, judgement or care decide the outcome, with the full context already passed over.
Operating evidence
- FTE customer operations led
- 1000+FTE customer operations led
- Continents with direct operational leadership
- 4Continents with direct operational leadership
- Total contract value won
- €30mTotal contract value won
- ECCCSA Silver 2025 with Samsung Nordics · Finalist in 4 categories 2026
- SilverECCCSA Silver 2025 with Samsung Nordics · Finalist in 4 categories 2026
Need someone who can own the result?
Let's discuss the operation, transformation or leadership gap — and whether I am the right fit.

