Erik HedinFORWARD DEPLOYED OPERATOR

EMBEDDED IN YOUR OPERATION · CX & EX TRANSFORMATION · AI IN EVERYDAY WORK

I embed with your team and make AI work in live operations.

Forward deployed into service organisations: I sit with the people doing the work, map the real workflows, redesign them and ship AI into production. Measured on outcomes, not decks.

Available for selected interim and freelance mandatesStockholm, Sweden

Experience from and with

Explore my contribution

Global operating experience

Leadership built across markets, cultures and delivery models.

Direct leadership and delivery

Nordics · Germany · Netherlands · Spain · Portugal · Croatia · Serbia · Poland · Philippines · Colombia · Egypt

Additional markets served

USA · France · Italy · Switzerland · Austria · UK

Work with me

Call me when…

01

Your front door is moving

CX & EX Transformation

Redesign the customer journey for a world where it starts in an AI assistant, not on your site.

02

AI is a pilot, not how customers are served

AI Enablement

Prepare your knowledge, processes and systems so both your team and your customers' AI can act on them.

03

Nobody owns the shift

Interim CX Leadership

Step in, lead the change end to end, and leave a team that can run it.

The next front door

Your next customer will arrive through their AI, not your website.

Customers will start the journey in their preferred AI assistant and let it act for them. The companies that win will be the easiest for that AI to understand, trust and get things done with.

01

Be found and understood

Make your offer, policies and answers clear enough for any AI assistant to represent you correctly.

02

Let the customer's AI get it done

Open up the key journeys (buy, book, change, complain, cancel) so they can be finished without a human chasing them.

03

Keep people for the moments that matter

Bring in your team when trust, judgement or care decide the outcome, with the full context already passed over.

Operating evidence

FTE customer operations led
1000+FTE customer operations led
Continents with direct operational leadership
4Continents with direct operational leadership
Total contract value won
€30mTotal contract value won
ECCCSA Silver 2025 with Samsung Nordics · Finalist in 4 categories 2026
SilverECCCSA Silver 2025 with Samsung Nordics · Finalist in 4 categories 2026

Need someone who can own the result?

Let's discuss the operation, transformation or leadership gap — and whether I am the right fit.