Founder · Operator

Building the decision layer for AI-era customer operations.

I spent years running customer operations from the inside — hundreds of people, several countries, demanding brands. I am now building the products I kept wishing existed: better sourcing decisions, and AI that actually survives contact with daily operations.

Stockholm, Sweden

SoviaBuilding

Founder

The AI decision system for CX sourcing.

Sourcing becomes a data problem the moment vendor promises are captured, structured and tracked against delivered outcomes. Whoever holds that evidence holds the negotiation.

Open

BrickBuilding

Co-founder

AI employees for the workflows where work actually happens.

Adoption is an operations problem, not a model problem. Map the work, redesign the workflow, then put AI where the volume and the repetition are — with quality control attached.

Open

Operating evidence

FTE customer operations led: 300+FTE customer operations led
Countries — Sweden, Spain, Egypt: 3Countries — Sweden, Spain, Egypt
Ventures founded: 2Ventures founded
ECCCSA with Samsung Nordics: SilverECCCSA with Samsung Nordics

Currently

Building Sovia — the AI decision system for CX sourcing
Co-building Brick — AI employees and practical adoption
Advising leaders on AI-era customer operations

VenturesSovia · Brick

Track recordThe evidence

Point of viewThe argument

StrategySelectionAI employeesProcess mapping